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Bringing Ideas to Life: Industry Partnerships as Key to Translational Science 05.07.07 (continued from previous page) What does Intel get out of the partnership? For now, the corporation is just trying to set up a system by which medical data in the ICU can be collected, collated, and reviewed. "We want to learn about the health care industry at this point," Busch says. "But in the long run, we see this as a building block to finding new ways to provide healthcare to consumers and to reduce costs for health centers. Eventually we think this will help us build a market in the health care industry." Given that the project will give rise to intellectual property, all members of the partnership had to proceed cautiously when it came time to crafting agreements. "Rights to the IP and inventions had to be written into the contract," Bassett says. "The private sector likes to ensure all terms are spelled out ahead of time."
If there's any difficulty, Busch noted, it arises because "commercial operations and universities operate on a different cadence. We tend to move much more quickly than universities, as our time horizons are governed by quarterly reports and deadlines. A year may seem like a short time to folks in academia, but it feels like a long time for industry. It's important to keep the process moving quickly." Manley, who has worked with many industry partners before, understands that deadline mentality. "Physicians tend to be results oriented," he says. "Companies tend to be the same way. They are not about process and potential – they want results and products. Clinician-scientists want the same thing. We're very focused on creating changes in the practice of medicine to improve patient outcome." As such, a true collaborative effort puts emphasis on the relationship aspect of such partnerships and is key. "This is different than applying for an NIH grant to support an individual research program," Manley says. Working with industry is a partnership where you are working closely together sharing aligned interests and goals. Industry is all about building trust and being accountable." Next Page: Breast Cancer Pharmacogenic Testing
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