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Editorial Style Guide

School of Medicine communications should be in line with the UCSF Editorial Style Guide for all editorial content. This helps to keep messaging in our publications concise and provides writers with clear guidelines in case of ambiguity. Both editorial and visual guidelines are available on the UCSF Identity website.

UCSF's Visual Identity Standards are intended to unify and project our institutional reputation and to serve as a guide to University communicators and graphic artists.

Please note that an important element of UCSF's reputation has been encapsulated in the UCSF tagline, advancing health worldwide™. We encourage you to use the tagline, within the approved guidelines.

Questions relating to these standards can be sent to info@pubaff.ucsf.edu. For information about communications specific to the School of Medicine, please contact editorial@medsch.ucsf.edu